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Why Product-led B2B SaaS will win in 2023 and beyond?

Sales-led businesses are starting to struggle

Companies that rely on ‘high touch’ sales processes are feeling the pinch of rising acquisition costs, premium prices, unnecessarily long sales cycles, leaky pipelines with low conversion rates, and limited scalability.

OLD WAY

vs

NEW WAY

Product-led businesses are taking over

By re-engineering their products into ‘try before you buy’ growth engines, product-led businesses are seeing lower acquisition costs, better user experiences, faster sales cycles, and rapid global scalability.

Win on the PLG way

Why Product-led B2B SaaS will win in 2023 and beyond?

Sales-led businesses are starting to struggle

Companies that rely on ‘high touch’ sales processes are feeling the pinch of rising acquisition costs, premium prices, unnecessarily long sales cycles, leaky pipelines with low conversion rates, and limited scalability.

OLD WAY

vs

NEW WAY

Product-led businesses are taking over

By re-engineering their products into ‘try before you buy’ growth engines, product-led businesses are seeing lower acquisition costs, better user experiences, faster sales cycles, and rapid global scalability.

Win on the PLG way

Product-Led Growth changes how companies grow because it brings a focus on how the product you've built can help you acquire more customers.

Customer acquisition doesn't just become something marketing is focused on, the responsibilities for acquiring great customers expands to the product team as well.

Hiten Shah

Co-Founder of FYI, Product Habits and Crazy Egg

Nir Eyal

Wall Street Journal Bestselling Author of "Hooked: How to Build Habit-Forming Products"

Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done.