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Product-Led Growth means that every team in your business influences the product. Your marketing team will ask, “how can our product generate a demand flywheel.” Your sales team will ask, “how can we use the product to qualify our prospects for us?.” Your customer success team asks, “how can we create a product that helps customers become successful beyond our dreams?.” By having every team focused on the product, you create a culture that is built around enduring customer value – 18px, Regular
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TESTIMONIALS
Product-Led Growth changes how companies grow because it brings a focus on how the product you've built can help you acquire more customers.
Customer acquisition doesn't just become something marketing is focused on, the responsibilities for acquiring great customers expands to the product team as well.
Co-Founder of FYI, Product Habits and Crazy Egg
Wall Street Journal Bestselling Author of "Hooked: How to Build Habit-Forming Products"
Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done.
CLIENTS
BOXES
Strategy
Product-Led Growth (PLG): Why it's the Future of SaaS
User Onboarding
We analyzed 150+ onboarding experiences. Here are the best user onboarding examples.
Strategy
How Jebbit Made the Transition From Sales-Led to Product-Led
COURSES
Learn by doing. Full courses where you understand and apply concepts.
Get ahead of the competition with our best-selling books on product-led growth.
BOOKS
Work with an experienced coach to pin-point, overcome, and remove barriers along your journey.
COACHING
FOOTER
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